“No”: Advertising against fear, or how Chile ousted Pinochet
On 5 October 1988, the dictator Augusto Pinochet submitted his continuation in power to a plebiscite designed to legitimise his regime. The Chilean citizenry, after fifteen years without elections, responded with historic turnout and a result that opened the door to democracy. The military regime had made the 1980 Constitution its framework for institutionalisation. The twenty-seventh transitional provision established that, at the end of the presidential term, the Military Junta would propose a single candidate for a new eight-year mandate, … Read more