Winning the Narrative! Manual to combat the far-right discourse. (VIII). How to discursively combat the far-right?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. Below are six blocks of guidelines for discursively confronting the far-right. The first three blocks of guidelines (those related to frameworks and language, those related to argumentative and emotional strategy, as well as warnings and mistakes to avoid) belong to the realm of one’s own development, … Read more

Winning the Narrative! Manual to combat the far-right discourse. (VII). Can a change in common sense be brought about?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. From this perspective, it can be affirmed that common sense is not an indicator of intelligence or rationality, but an indicator of belonging. People do not believe what they believe because it is true, but because their group teaches them to believe it, and because believing … Read more

Winning the Narrative! Manual to combat the far-right discourse. (VI). Can a change in common sense be brought about?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. A society’s common sense is not a neutral reality unrelated to power relations, but rather a space of dispute where what is considered normal, acceptable, or inevitable is defined. Deep political changes are usually preceded by transformations in collective perception, in which certain ideas manage to … Read more

Winning the Narrative!. Manual to combat the far-right discourse. (V). Why do people throw themselves en masse off the cliff?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. Perhaps one of the questions we most often ask ourselves when reflecting on social periods in which the far-right grows is: “How can it be that society allows and even supports a process in which the far-right gains power if it is going to go against … Read more

Winning the Narrative! Manual to combat the far-right discourse. (IV). What makes people become blocked or get carried away?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. No totalitarian regime is consolidated solely by force. It also happens thanks to the capacity of the masses to assume as normal what, some time before, seemed unthinkable. Societies rarely change abruptly. Even in times of greatest political transformation, collective behaviours tend to respond to prior … Read more

Winning the Narrative! Manual to combat the far-right discourse. (III). What is the psychology of far-right people?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. The far-right is more than a political ideology. Behind its discourses, symbols, and rituals, there exists a deep psychological structure that connects individual vulnerabilities with collective dynamics. Understanding this profile is not a theoretical exercise but a central element in being able to counter its discourse. … Read more

Winning the Narrative!. Manual to combat the far-right discourse. (II). How does the Far-Right understand the world?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. As previously seen, the far-right is a heterogeneous, constantly changing conglomerate made up of movements of different natures (neofascism, Alt-right, Nouvelle Droite, Old Right, Q-Anon, neo-patriotism, ecofascism, far-right accelerationism, etc.) that share a rejection of and hostility towards liberal democracy, a deep-seated ultranationalism, and an anti-establishment … Read more

Winning the Narrative! Manual for Combating the Far-Right Discourse. (I). What is this Far-Right?
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This text is part of the contents of the first book by ECOAR))) and will go on sale at the end of this year, 2026. Winning the Narrative! Manual for Combating the Far-Right Discourse. Far-right is a word whose etymological origin is formed by the prefix “ultra” (from the Latin “ultra-“, meaning ‘beyond’, ‘extreme’) and the root “right” (from the Latin “-directa”, meaning ‘right’, ‘straight’). In the French National Constituent Assembly during the revolutionary process of 1789, the conservative deputies … Read more

Key Concepts. The Strike.
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The strike is a pressure tool of the working class as old as labour exploitation itself. The collective and temporary interruption of productive activity decided by workers in order to demand better working conditions or to protest against the company is a mechanism already normalised in the collective social imagination. The history of the strike is a chronicle of the working class’s struggle for its dignity, for its rights, and for a fairer society. The first documented strike in history … Read more

Key concepts. Forms of non-violent action
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The origin of the concept of non-violence can be traced back to the term Ahimsa: a word derived from Sanskrit, where hims means ‘desire to kill’ and a- is the prefix of negation. This concept, characteristic of the Jain and Buddhist religions, was used politically by Gandhi in his philosophy and his struggle for independence. Thus, non-violence can be defined as the desire to end violence, whether physical or structural, without resorting to further violence to do so. It can … Read more

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